Privacy Policy

Welcome to https://prettyandpoised.in/, operated by Purple Style Labs ("We," "Us," or "Our"). This Privacy Policy ("Privacy Policy") details how We handle Your data and privacy. By accessing https://prettyandpoised.in/ or using our mobile application (collectively referred to as the "Website" or "Site"), You ("You," "User," or "Your") acknowledge and agree to the terms outlined in this Privacy Policy.

This Privacy Policy explains the types of information We collect, the purposes for which We collect it, and how We collect, use, disclose, transfer, and store Your information. This will assist You in making well-informed choices about providing Your personal information to Us.

  1. Consent, Collection, and Use of Information
  2. a) Consent

By using the Website and/or providing Your information to Us, You consent to the collection and use of the information You disclose to Us. This Privacy Policy is effective from the moment You access the Site or provide information to Us through any mode of communication. This Privacy Policy is integrated into and subject to the Terms and Conditions of the Website. 

This Privacy Policy does not cover sites operated by other companies or organizations that We may link to. We are not responsible for any personal information You provide to third parties via our Website. Please review the privacy policies of those other entities before submitting Your details.

  1. b) Collection of Information

When You use our Site, We collect and store information that You share with Us. Our primary objective is to provide our services effectively. In general, you can navigate the Site without disclosing any personal information. However, to use certain features, You may need to register by providing information such as Your name, date of birth, contact number, email, user ID, password, address, billing details, shipping details, bank account details, and other personal information requested in forms on the Site. You have the option not to provide information if You choose not to use a particular service or feature on the Site.

We may automatically track certain information based on Your activities on the Site, such as the URL You came from, the URL You go to next, Your browser information, and Your IP address. This information helps Us understand, protect, and serve our users better by analyzing user demographics, interests, and behaviour.

We use cookies on certain pages of the Site to analyze web page traffic and measure promotional effectiveness. Cookies help track how often You visit the Site, the contents of Your shopping cart, previous purchases, and content specific to Your interests. Most browsers accept cookies automatically, but You can change Your browser settings to prevent automatic acceptance. If You choose not to receive cookies, You can still use most website features, including the ability to purchase items.

We may use external PCI-compliant payment processors to bill You for products when You choose to pay online. To our knowledge, these entities do not retain, share, store, or use personally identifiable information for any other purpose except to process payments and resolve disputes.

We will collect the information you provide if you post messages on our message boards, chat rooms, or other areas or leave feedback for different users. We keep this information as needed to handle disputes, offer customer support, and address issues as allowed by law.

If you send us personal correspondence or if other users or third parties send us correspondence about your activities on the Site, we may collect such information in a file specific to you.

You can access, view, add, alter, modify, or delete any information in Your account anytime. You have the right to delete Your account, which will remove all Your information from our Site except for records mandated by Applicable Laws for the required period. You also have the right to refuse automated processing of Your personal data for decision-making that significantly affects You. You can request that We not use/process your data by emailing care@prettyandpoised.in.

  1. c) Use of Your Information

We use Your personal information to resolve disputes, troubleshoot problems, promote safe transactions, collect payments, measure consumer interest, inform You about offers, customize Your experience, detect and protect against errors, fraud, and criminal activity, enforce our Terms and Conditions, and for other purposes as described at the time of collection. We may review Your personal information to identify multiple User IDs or aliases and compare and review it for errors and accuracy.

We use Your personal information to improve our marketing and promotional efforts, analyze site usage, enhance the Site's content and offerings, and customize the Site's content, layout, and services. These uses improve the Site and better tailor it to meet Your needs, providing You with a smooth, efficient, safe, and customized experience.

Our servers collect certain information each time You visit the Site, such as IP address, browser type, operating system, referring Site, duration of access, and the date and time of access. This data helps Us understand Site usage at an aggregated level and is shared with advertisers, sponsors, investors, strategic partners, and others to help grow our business.


We may use Your personal information to contact You with targeted advertisements, administrative notices, product offerings, and communications relevant to Your use of the Site. By using the Site or giving Us Your information, You agree to receive this information. You can opt out of certain communications in Your profile at any time.

  1. Disclosure of Your Information

We may disclose your information to third-party service providers on a need-to-know basis so they can provide their services in connection with our Site. We do not sell or provide Your information to third parties for their marketing purposes.

In case of a corporate transaction, such as an acquisition or business transfer, customer information (including Your personal information) may be transferred to the successor.

  1. Cooperation with Law

We cooperate with law enforcement and regulatory inquiries to enforce laws, protect users, and respond to verified requests from law enforcement or government officials. We may disclose Your information without notice to comply with legal requirements, prevent harm or financial loss, or report suspected illegal activity. We also reserve the right to disclose Your information under confidentiality agreements to Intellectual Property rights owners in cases of suspected fraud, intellectual property infringement, piracy, or other unlawful activity.

  1. Security
  1. a) Secure Server Software

We use secure server software (SSL) to encrypt all information You provide before it is sent to Us. We protect customer data against unauthorized access and employ reasonable security practices and procedures in compliance with the Information Technology Act of 2000 and related rules.

  1. b) Privacy Guarantee

We will not disclose or rent your personal information to third parties for marketing without your explicit permission. We may reveal general statistical information about our Site and visitors, such as the number of visitors, goods and services purchased, etc. Only employees who need access to Your information to perform their duties have such access. Employees who breach our privacy and security policies may face disciplinary measures.

  1. c) Changes in Policy

Your visit and any dispute over privacy are subject to this policy and the Terms and Conditions on the Website. We reserve the right to change the Terms and Conditions and this Privacy Policy anytime. We will post any changes to keep You informed of our policy. The existing Privacy Policy applies to all information we hold regarding you and your account.

  1. Integrity and Retention of Data

We make it easy for You to keep Your personal information accurate and up to date. We retain Your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a more extended retention period is required by Indian law.

  1. Governing Law

This Privacy Policy is regulated by and interpreted in accordance with Indian law. Any disputes arising out of or related to this Privacy Policy will be subject to the exclusive jurisdiction of the courts in [insert location].


  1. Grievance Officer

In accordance with the Information Technology Act, 2000, and related rules, the name and contact details of the Grievance Officer are provided below: